Technical SEO Audit Service
The SEO Acronym team has over 5 years of experience in providing top notch technical SEO services across USA and worldwide. We keep our experts up to date with the latest Google algorithm updates and use the best SEO toolkits to make sure your business ranks higher and gets lasting results in the ever changing SEO world.
Why Technical SEO audit service is Important?
Technical SEO is not just about making Google happy. It is all about making your user experience as fast, seamless and easy as possible. But it is true when users are happy, search engines reciprocate by ranking your site higher.
Here’s a quick stat to drive this point home: It is stated that a one second delay in mobile page load time can reduce conversion rates by 20%. A slow site is not only a source of user dissatisfaction but also a loss of money.
Let’s explore the key components of technical SEO to gain a deeper understanding.
1. Site Speed Optimization
Have you ever left a site because it was taking too long to load? You’re not alone. In fact, Google has made page speed as one of its ranking factors. Not only does it help with rankings, but it also decreases the bounce rate.
Key benefits:
- Decrease bounce rates
- Improve the website's ranking
- Provide a good user experience
- Improve Time to First Byte (TTFB) and many more
2. Crawl Errors and Analysis
Just think about search engines getting stuck when attempting to reach your website. That is the case with crawl errors. Correcting these makes it possible for search engines to crawl through your content and rank your website better.
Key benefits:
- Error-free Google Search Console
- Organic traffic is stable
3. Mobile Performance
With mobile browsing being the order of the day, your website must be optimized for use on smart phones. If your site is not mobile-friendly, you may lose visitors and potentially impact your rankings.
Key benefits:
- Increase users' trustworthiness
- Increase the average time spent on the page
- Passing Google's mobile test helps as a ranking factor
4. Duplicate Content
Duplicate content is like sending the same letter to different addresses – it confuses the search engines. Maintaining your page’s content plays a key role in preventing penalties on your site and keeping it relevant in search engines.
Key benefits:
- Canonical tags allow you to indicate preferred content
- Check your site frequently to identify the pages that have been duplicated
- Make sure that meta tags are different for each page
5. Image Optimization
Pictures are worth a thousand words, but if they are making your site load slower, they are worth losing visitors. Optimizing images is important to ensure that the site continues to load quickly, which is good for the user and the site’s ranking.
Key benefits:
- Compress images without losing their quality
- Increase page load speed and serve as a ranking factor
- Attract organic traffic from image searches
6. Internal Link Structure
Internal linking could be said as providing the search engine with guidance on where your content is located. When implemented correctly, it enhances site navigation, distributes page authority, and enhances user experience while increasing your overall search engine ranking.
Key benefits:
- Improve better user navigation
- Link juice serves as a ranking factor
- Improve user experience
7. XML Sitemap
An XML sitemap is a map that guides the search engines to your content in the same way that a treasure map guides a treasure hunter. It helps ensure that all your important pages are dynamically updated whenever changes are made to the website.
Key benefits:
- Search engines will stay up to date with content updates
- Knowing which pages are important helps fix issues effectively
8. Structured Data Markup
Unlike unstructured data, structured data is easier to be evaluated by the search engine to interpret the content. By adding it, you can improve how your pages look in the search results, such as rich snippets, which can increase your CTR by a great deal.
Key benefits:
- Get more traffic to your website
- User experience on the SERP increases
- Increase CTR by getting more clicks
9. HTTPS Implementation
Have you ever come across the ‘Non Secure’ message on a website? That is a sign of missing HTTPS. Furthermore, the certificate also protects users who make transactions on the sites or simply enter their credentials, while HTTPS sites receive a higher SEO ranking compared to HTTP sites.
Key benefits:
- Enhance site security
- Increase users' trustworthiness
10. Redirects and Site Migration
Website transfers or moves can lead to broken link issues and loss of traffic if not conducted properly. Appropriate redirects ensure that both users and search engines stay on the right paths, maintaining all your SEO strategies.
Key benefits:
- Working as a ranking factor
- Secure traffic and increase it after migration
- Increase user experience
