Keyword research services
The SEO Acronym team has over 5 years of experience in delivering high-quality keyword research services across the USA and globally. We stay ahead of search trends and Google updates to uncover keywords that drive meaningful traffic. With our advanced tools and expertise, we help you identify and target high-converting keywords to ensure your business stands out and achieves lasting visibility in the competitive online landscape.
Why Keyword research services is Important?
Keyword research is not just about finding popular words, it’s about finding the words that your audience is searching for and that will bring you valuable traffic to your site. Our keyword research services are more than just the basics, we find high intent, low competition keywords that deliver measurable results.
Here’s a quick stat: A search engine is the starting point for 68% of online experiences. The right keywords target your business in front of potential customers at just the right moment. Keyword research is effective because it means more visibility, more traffic, and more conversions for your brand.
Let’s explore the key components of Keyword research to gain a deeper understanding.
1. Search Volume
The measure of search volume is the number of times a keyword has been searched in a given time frame, be that a month. More potential traffic but also more competition, so higher volumes.
- It helps you determine keyword popularity.
- It is essential for targeting high traffic keywords.
2. Keyword Difficulty
Keyword difficulty, or difficulty of ranking for a keyword as it is sometimes referred to, measures competitiveness. Established competitors are usually ranking on high difficulty, while new websites have better ranking potential on lower difficulty.
- It indicates ranking feasibility.
- Important for new websites to focus on.
3. Search Intent
We define search intent as information search being the purpose behind the user search, categorised as informational, navigational, commercial, or transactional. Intent helps you align content with user needs.
- Improves content relevance.
- Increases engagement as well as conversions.
4. Long-Tail Keywords
Specific words that appear infrequently on search volumes but may convert better are long tail keywords. Usually, they are less competitive and therefore a great way to target niche audience.
- High-conversion potential.
- Especially for new sites, easier to rank for.
5. Competitor Analysis
Competitor keywords analysis shows what other businesses are ranking for, and what keywords you can target or exploit in the market.
- Identifies keyword gaps.
- It inspires keyword ideas for strategy.
6. Cost Per Click (CPC)
Paid search is the estimated cost for each click. CPC stands for commercial value of a keyword and as such can be reported as the buying popularity of a keyword also known as high CPC keywords, but are expensive and very competitive.
- It reflects keyword profitability.
- It is useful for paid advertising planning.
7. Trend Analysis
Keyword interest over time is tracked by trend analysis to find seasonal keywords or new terms. It can help us plan what type of content we should be creating when, whether for promotions.
- Reveals seasonality.
- It helps adapting to changing user interests.
8. SERP Features
Keywords behave differently depending on how it is placed on search engine results page (SERP), whether segmenting key features like snippets, FAQs, images etc. Keywords with SERP features can help you identify keywords.
- It improves visibility and click through rates.
- It helps to optimize content for rich results.
9. Keyword Relevance
Keyword relevance makes sure the terms are close to fit with your brand, audience need, and product offering. Traffic driving more relevant keywords are of higher quality.
- Increases user satisfaction.
- It drives qualified traffic to the site.
10. Geolocation and Localization
By focusing on location based keywords, you are targeting users that are relevant to your local search offerings, and may result in better rankings in these geographic areas, as well as higher local reach.
- Essential for local SEO.
- It improves target areas’ visibility.
